Top Story
Crafting Brands With Intent, Not Aesthetics
Brand Strategy
Identity Design
Spaces Designed for Living
March 20, 2025
Where Form Meets Function
March 20, 2025
Social Media Agency Behind
Finland’s Hospitality Brands
Trusted by
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hospitality brands we work with
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new followers
for our clients
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years in hospitality
marketing
( Works )
The Latest
PALACE
Online Presence Worthy of Two Michelin Stars
Le Coucou Vert
Becoming the City’s Most Romantic Spot
Gina Bakery
A Two-Month Pop-Up That Became a Helsinki Sensation
VÅR
Michelin-Star Restaurant into a Must-Visit Destination
Hanayagi
The Art of an Authentic Omakase Experience
OLO
Celebrating 20 Years and Redefining Fine Dining
BISOUBISOU
Reaching the Peak of Helsinki
Mat Distrikt
Transforming the Neighborhood Dining Scene
LaBra
Building an Online Brand from Scratch
Salutorget
Making a Helsinki Icon Shine Online Globally
Pricing
€1800-4000
/MONTH
Social media strategy
a roadmap of content direction and goals
Visual style & brand tone
every post looks and sounds like you
High-quality content
your venue, food, interiors, people, events - captured properly
Promotions & campaigns
your special offers, seasonal events
Account management
everything that keeps your socials active, consistent, and on-brand
Reporting
clear numbers and metrics we all actually understand
Your own marketing team
( reachable at short notice, through the busiest holidays and peak days, while you can always drop by our Erottajankatu office )
( APPROACH )
HOW WE WORK?
Hospitality
First
Agency founded by industry insiders. We know how hospitality business actually works. What brings guests and what doesn’t.
your
identity
We don’t chase trends. We bring your real identity to social media. Your content shouldn’t be viral. It should be selling.
Brave
& Bold
Safe marketing is invisible marketing. We create content people remember. Not just scroll past.
From smm
to Revenue
Likes don’t pay rent or salaries.Bookings do. We turn attention into real business growth.
( OUR PEOPLE )
CREATIVE TEAM
BENO KHETSURIANI
Co-Founder, CEO & Creative Director
VAGIF ABDURAHMANOV
Co-Founder
DARIA CHuVikova
Content Producer & Post-Production Lead
TANY lebedeva
Head of Content Production
SELMA kiuru
Content Producer
VARVARA andreeva
Creative Strategy & Operations Manager
KRISTA Hakkarainen
Partnerships Manager
DIANA vanhanen
Content Producer
KSENIIA ALEEVA
Graphic Designer
PARTNER AGENCIES
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VALERIE kolganova
Partner, Meridian Agency
SAMIR mamedov
Partner, Buli Productions
IGOR smirin
Partner, Kinosura Studio
VISIT US
Erottajankatu 15-17 A 515,
Helsinki
Helsinki
REACH US
+358 458 007 552
REACH US
hello@thedate.fi
Every Great Story Starts With a Date
Registered in Helsinki, Finland (Business ID: FI3156699-8, VAT ID: FI3156699-8). IDM Group Oy operates in compliance with all applicable Finnish laws and regulations. All content on this website, including text, images, graphics, and trademarks, is the property of IDM Group Oy or their clients and protected by intellectual property laws. The information provided is for general purposes only and does not constitute legal, financial, or professional advice. IDM Group Oy is not liable for errors, omissions, or reliance on this content. All transactions and interactions are subject to our terms and conditions. Users are responsible for verifying information and ensuring compliance with local laws. By using this website, users agree to hold IDM Group Oy harmless from any claims or damages. Registered office: Erottajankatu 15-17 A 515, 00130 Helsinki, Finland. Operating under IDM Group Oy since 2020.