Turning a burger chain into a countrywide habit

Burger Company serves smash burgers at 14 restaurants across Finland, from Helsinki to Pori. With over a million burgers served, it ranks among the country's most ordered burger brands.

14 restaurants across Finland
the BRIEF

A national chain needs one brand, everywhere.

Fourteen restaurants, franchise partners and a pace of openings that never slows. Every kiosk, menu and post had to carry the same brand, while the chain kept the speed and appetite of a challenger.

A full marketing function under one roof.

Date works as Burger Company's versatile marketing partner: monthly brand direction, kiosk and in-store design from menus to campaign materials, social media across Instagram and TikTok, and content production built for volume without losing the standard.

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The best marketing in hospitality is invisible by the end. Guests believe they discovered the room themselves, and the city believes it was always talking about it. Only two parties ever know how it really started.

Hospitality marketing

& media house

This story, too,
began with a date.

Every engagement in the house began the same way: a venue with ambition and a conversation without obligation. Ask how this case was built, what it required, and what a similar path could look like for your rooms.