INFLUENCERS

Restaurant & Hotel
Influencer Marketing

The right tables and rooms, for the right people. The house maintains a curated pool of creators with real voice in Nordic hospitality — food, wine, travel and lifestyle — and runs collaborations end to end: selection, negotiation, briefing and creative direction. Genuine desire, never awkward placement; content guests trust, because the creators were chosen for taste rather than reach.

Why Collaborations Feel Awkward?

Reach is not influence.
A large following says nothing about whether anyone books a table on that person's word. Hospitality runs on taste and trust — and a creator without either delivers numbers that convert to nothing.

Unbriefed collaborations go sideways.
Hand a creator a free dinner and hope, and you get whatever arrives: off-brand angles, wrong dishes, a caption that undoes the positioning. Freedom works only inside a well-made brief.

Owners can't vet a scene they're not in.
Who genuinely moves diners in Helsinki, who inflates, who is trusted and who is tolerated — this is insider knowledge that changes monthly. Choosing from the outside is choosing blind.

The right tables, the right people

We know the scene because we are in it: a maintained pool of creators whose word actually moves bookings in the Nordics — vetted for taste, audience quality and fit, not follower counts. Every collaboration is negotiated properly, briefed tightly and directed lightly: the creator's voice, the brand's story, no ambushes on either side. Formats from a single evening to seasonal ambassadorships, measured by what arrives at the door rather than what appears in a screenshot.

100+

creators in the house's curated pool — food, wine, travel and lifestyle voices with real weight in Nordic hospitality.

50%

of younger guests say social content has sent them to a specific venue. The right table in the right feed fills seats.

FAQ

Before You Ask

How do you choose the right influencers for a venue?

Fit first: taste, tone, audience quality and whether their word genuinely moves bookings in this market. The house maintains a curated pool of Nordic food, wine, travel and lifestyle creators, and matches per brand — a fine dining room and a burger counter borrow credibility from very different voices.

What does a collaboration include?

Selection and vetting, outreach and negotiation, contracts and disclosure, a tight creative brief, hosting and on-site direction where needed, content review and the reporting afterwards. The creator's voice stays theirs; the brand's story stays intact.

Do influencers get paid or hosted?

Both models exist and we advise per case. Hosted visits suit ongoing awareness; paid partnerships buy defined deliverables and usage rights. Either way, terms are agreed in writing and disclosure follows the rules — ambiguity serves no one.

How do you measure influencer marketing?

Against movement, not vanity: bookings and enquiries in the collaboration window, audience quality reached, saved and shared content, and usage value if the material feeds your own channels. A beautiful post that moves nobody is a nice photograph, not a result.

Can influencer work support an opening?

It is one of the strongest opening tools: the right creators seeded before launch build anticipation no ad can buy, and their opening-week content becomes the city's first impression. We time it as part of the launch plan, not as an afterthought.

What about micro-influencers?

Often the best value in hospitality — smaller audiences, higher trust, genuine locality. A neighbourhood bistro gains more from five trusted local voices than one distant celebrity. The pool holds both ends; the strategy decides the mix.