The Charisma of Esmes,
Carried Beyond the Counter

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Strategy Office, Social Media Marketing, Content Production

On Iso Roobertinkatu, Esmes pairs high end cooking with vinyl, hip hop and a ten metre oak counter that merges kitchen and table. A 2026 entry to Finland's 50 Best.

Iso Roobertinkatu 24, 00120 Helsinki

the BRIEF

A vibe this singular is hard to translate.

Esmes is a rare thing: serious food served with the soul of a record shop, the swagger of hip hop and a terrace made for lingering. The charisma is unmistakable in the room. The task was to make a screen feel it too.

Put the room's character on camera.

The house built a presence as bold as the bistro: content that pairs the precision of the plates with the vinyl, the counter and the back terrace, tuned to the same frequency as the room. The food stays high end, the tone stays effortless, the swagger stays intact.

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The best marketing in hospitality is invisible by the end. Guests believe they discovered the room themselves, and the city believes it was always talking about it. Only two parties ever know how it really started.

This story, too,
‍began with a date.

Every engagement in the house began the same way: a venue with ambition and a conversation without obligation. Ask how this case was built, what it required, and what a similar path could look like for your rooms.

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