A Voice for Finland's Only Michelin Key Hotel

Founder

Sector

Services

Links

Erkka Hirvonen

Hotel Sector

Strategy Office, Social Media Marketing, Content Production

Website, Instagram

RUNO Hotel Porvoo occupies a 1912 Jugend landmark at the gates of Old Porvoo. Named after poetry and born from a dream, it is Finland's only Michelin Key hotel.

Rihkamakatu 4, Porvoo

the BRIEF

The Michelin Key placed RUNO in rare company and raised every expectation with it. The hotel needed to reach travellers in Helsinki and far beyond, while keeping the stillness, artistry and lightness of being that define the house.

Marketing composed in the hotel's own language.

Working closely with the hotel, our strategists shaped a presence as considered as the rooms themselves. Monthly content production, campaign materials, website assets and a marketing guest strategy reaching both international travellers and those an hour away, told with quiet precision.

‍

"RUNO is a house where every detail has been chosen with intention. Our task is to extend that intention into the digital world, and it is a privilege we take seriously."

- Krista Hakkarainen, Head of Partnerships at Date

Client gallery powered by Picflow

The best marketing in hospitality is invisible by the end. Guests believe they discovered the room themselves, and the city believes it was always talking about it. Only two parties ever know how it really started.

This story, too,
‍began with a date.

Every engagement in the house began the same way: a venue with ambition and a conversation without obligation. Ask how this case was built, what it required, and what a similar path could look like for your rooms.

START A CONVERSATION

MORE CASES