A destination strategy, told through its own people.
Date directs VÅR's marketing monthly and built its campaigns around travel: launches with tourism partners and RUNO Hotel under Porvoo Signature, and Friends of VÅR, a monthly film series on the fishermen, farms and breweries behind each plate.
The best marketing in hospitality is invisible by the end. Guests believe they discovered the room themselves, and the city believes it was always talking about it. Only two parties ever know how it really started.
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