PAID ADS

Paid Advertising for Restaurants & Hotels

Meta, Google and TikTok, engineered around the numbers a venue actually runs on: covers, occupancy and average spend. Campaigns reach guests close to deciding — the Thursday table, the weekend stay, the event that needs filling — and every euro is reported against what it returned. Measured without vanity, spent without waste.

Why Ad Budgets Disappear Quietly?

Impressions are not income.
Campaigns get judged by reach, clicks and other numbers that cannot be seated at a table. The report looks healthy, the dining room does not — and nobody can say where the money went.

Generic targeting buys the wrong audience.
Ads aimed broadly reach people who were never going to book: wrong city, wrong occasion, wrong price point. Hospitality advertising is local, timed and specific — or it is expensive noise.

Creative made for ads, not for appetite.
Stocky visuals and discount shouting cheapen the brand they are meant to fill. An ad is still the brand speaking — and in this industry, the craving does the converting.

Spend that returns as reservations

Campaigns are built backwards from the commercial goal: fill Thursdays, sell the tasting menu, lift the low season, book the rooms. Audiences are local and intent-based, creative comes from the house's own production — appetite first, brand intact — and budgets move weekly to what performs. Reporting speaks the venue's language: what was spent, what came through the door, and what a guest cost to win. When a campaign should be paused, we say so; it is your money, and it should behave like it.

vanity metrics in our reports. Spend is measured against covers, rooms and revenue — never impressions.

platforms, engineered as one system: Meta, Google and TikTok, each doing what only it does well.

FAQ

Before You Ask

Which advertising platforms do you manage?

Meta — Instagram and Facebook — Google Search and Maps, and TikTok, run as one system rather than three silos. Each platform gets the job it is best at: demand capture on Google, desire on Meta and TikTok.

How much should a venue spend on advertising?

Enough to matter, never more than the goal justifies — typical budgets are scoped to the commercial target: covers to fill, rooms to sell, a launch to carry. We advise honestly on the minimum that works, and we say so when spending more would not.

How do you measure advertising results?

Against the till: reservations, bookings, orders and enquiries traced to the campaigns, and the cost of winning each guest. Platform metrics are inputs, not results. One monthly report, written in the venue's language.

Do you make the ad creative too?

Yes — from the house's own production, in the brand's own voice. Ads built from appetite and atmosphere outperform stock and shouting, and they never cheapen the brand they are filling.

Can advertising help in the low season?

It is precisely what advertising is for: demand can be moved, occasions created and quiet weeks targeted directly. November is a marketing problem, not a weather problem — and paid is one of the few levers that works on a two-week horizon.

How quickly do paid campaigns work?

Days, not months — that is the point of the channel. First results show within the first weeks, optimisation compounds from there, and the honest answer arrives fast either way: what works gets more budget, what does not gets stopped.